Talk about a great account... It has been announced that the consistently excellent webshop
AKQA was in fact
responsible for the Xbox 360 interface. While AKQA is obviously branching out I still think the term "webshop" is a fair description as that is primarily what they do and this leads me to something that I've been thinking about for a while:
good web designers make great software interface designers. Why? Well here are a few reasons:
Focus: web designers (the good ones at least) are focused on driving user experience. The community is large and varied and provides an excellent breeding ground for new ideas.
Exposure: web designers are constantly exposed to each other's work and have the luxury of being able to quickly develop and release prototypes. Due to the quick turn-around time and nature of the business many will work on multiple interfaces (websites) in mere weeks or days juggling navigation systems, artwork and code.
Flexibility: web designers work in an environment where they can quickly modify, tweak and correct their interface according to direct user feedback even while a site is live. This ability allows them to take more risks and learn more from experience.
Know-how: due to the medium's inability to stand still, most web designers have developed an ability to work well within restrictions, become technically fluent and quickly adapt to change. This also makes them adept at quickly assimilating the pitfalls and advantages of various technologies.
With
Ajax and
Flash steadily maturing it is safe to assume that the line between web and application interface design will continue to blur. While not the prettiest thing in the world, Gmail has shown us that web applications don't need to mimick software to be user friendly and the web development community continuously churns out exceptional interfaces at a pace that dwarfs anything the software industry can produce -- the way we interact with computers is being decided right here, on the web, by millions of people.