Google ends the "will they, won't they" debate and now offers Urchin statistics for free under the name Google Analytics (thanks, Howard); track up to 5 million pageviews for free (more if you're an active AdWord subscriber).  More here.

I’ve been raving about Urchin to clients for quite a while at only $199/mo and now Google has decided to change Urchin over to Google Analytics and offer it for free. Wow.

From pricey to free, I wonder what that means for all the other smaller analytics providers. I'm guessing that this could wipe out the entire analytics market over night. I will be testing it on this blog over the next few days.