New CYTA logo fails
It's pretty easy to do a nice spherical logo -- some would say it's a lazy way to refresh an old logo and although I'm not entirely keen on all of those listed below, they are at least competent.
Spherical Logos
Shame then, that the CYTA (our local big telco) rebrand would come out looking so poor. I'm all for switching to a single name (having ATIK/ATHK and CYTA was confusing and everyone called it CYTA anyway) but the new logo is just a bit of a mess. The previous brand might have not been perfect but at least it had a somewhat iconic status, you would recognise it and it meant what it meant. The new convoluted creation completely misses the mark.
New CYTA logo compared to old one
Might be the result of design-by-committee or the stifling of creativity by a big organisation's red tape but all I see is a crooked, badly proportioned, unoriginal brand. Shame.
Spherical Logos
Shame then, that the CYTA (our local big telco) rebrand would come out looking so poor. I'm all for switching to a single name (having ATIK/ATHK and CYTA was confusing and everyone called it CYTA anyway) but the new logo is just a bit of a mess. The previous brand might have not been perfect but at least it had a somewhat iconic status, you would recognise it and it meant what it meant. The new convoluted creation completely misses the mark.
New CYTA logo compared to old one
Might be the result of design-by-committee or the stifling of creativity by a big organisation's red tape but all I see is a crooked, badly proportioned, unoriginal brand. Shame.