While we are rebranding in a couple of months this image does illustrate Pepsi trying to find a personality that puts it ahead of Coke. This is a bit misleading as Coca-Cola's logo has been slightly tweaked over the years to become the clean, well-weighted symbol we have today but it tells a great story.

If this were an actual battle over whom has the better logo, it would already be lost: one is an evolving soft-drinks brand, the other a century old cultural icon. It's not even a discussion about the artistic quality or effectiveness of the brand anymore. It's just not comparable.

In other news, I bloody hate the new Pepsi logo. I'm ready to place a bet that it'll be gone in a few years. Saying that, I can't completely negate their efforts -- they try to stay in tune with the current generation, whether by updating their logo or signing up hot acts. It's all valid tactics, just not sure any tactic would work against Coke at this stage.