Not much time on my hands but Sony is trying to steal some of Microsoft's thunder with the unveiling of its next generation console. For more please visit Engadget's live coverage of Sony’s PlayStation 3 launch. This is all getting way to exciting. (Thanks, Adrian) UPDATE: Managed to make time and look into some of the hype surrounding the (quite pretty) PS3. It would seem that the Sony marketing machine is now ploughing through the media at full steam. Xbox 360 got some mentions (outside of the specialised press) while Sony's new baby has been everywhere. Heck, it was mentioned on BBC World Service between European constitution referendums and the Chinese textile trade disputes. Indeed, one should not underestimate the power of the Playstation. Many call Sony's new controller sexy, I call it phallic. Having followed both campaigns carefully, it would seem that Sony has managed to steal a lot of the thunder away from Microsoft. While still a year away (which could be the X360's saving grace) the PS3 presentation has the whole world buzzing with anticipation. I believe Sony completely dwarfed Microsoft with its tech demos, while Microsoft was focusing on showing us disposable celebrities playing games on MTV, Sony is showing off breathtaking graphics (pre-rendered probably but still impressive) and talking about beautifully silly things such as dual screen High Def output and support for 7 wireless controllers. While Microsoft is also providing some impressive gameplay videos (in HD here) they haven't been at the forefront of the campaign taking second stage to say, custom faceplates and glowing buttons. Much will be announced in the next few weeks. Some details regarding Nintendo's next console (Revolution) are already floating about but nothing is yet confirmed as to what the predicted "revolutionary" peripheral will be. This is starting to get very interesting. A good side-by-side comparison of the specs is available here.