There's this great line in the Spongebob Squarepants movie.

Patrick Star: Are they laughing at us?
SpongeBob SquarePants: No, they're laughting next to us.

The Chuck Norris Facts craze caught everyone by surprise. In all likelyhood, no one quite as much as The Chuck himself and it's good to see him play along and show that he too can be a good sport. Mostly, it makes him instantly more likeable as we all appreciate  celebrities (or even mere mortals) that don't take themselves too seriously. The Bearded One still obviously does but he's man enough to laugh about it (but beware of his wrath if you do). Same goes for David Hasselhoff. I'm not always 100% sure he does it on purpose but his appearance in the aforementioned movie was brilliant. Remember, it's less humiliating if you're in on it.

I know one or two big corporations that could do well to learn from the Chuck. Thanks Dimitri for the link.