The new Wonderbra site is quite possibly the best site ever made (thanks, Dimitri). It maintains the eye-catching (read: accident-inducing) effect the famous billboards had and wraps it all up in an absolutely gorgeous Flash site (even without the, erm, photography, this would be one slick site). The concept is basically similar to the Axe campaign with the roles reversed but not quite. Indeed, while Axe sells itself as something to simply help men get laid, Wonderbra is much more tactical: make men adore you, make women jealous. There's a universal marketing rule in there somewhere which says: "market to men: use sexy women, market to women: use sexy women." Peh.