We launched a viral a while back that caught on just about everywhere, but nowhere quite like in Asia (mostly Korea and Japan). With a large percentage of the population on broadband and a quirky sense of aesthetics and humour I guess our little dancing dudes must have struck just the right chord. It was extremelly exciting to see well over 15,000 people a day coming from Korea, Japan & Taiwan. It went viral in these countries days before Europe and the States picked up on it, without any marketing. But enough with the self-praise... I'm actually quite interested in what works truly globally. We know that the penguin/yeti game went global while other virals are more contained. There are some cultural issues and humour usually travels pretty badly unless you distill it like, say, Mr. Bean. Different regions consider different things fun, a pachinko based viral might not catch on in Europe while a football (soccer) penalty shoot-out might get ignored in the US. Recently that Numa Numa guy took the States by storm but didn't really make a ripple in Europe. Why? Possibly because that song was unknown in the US while it was in the charts for weeks in most European countries so the novelty had long worn off (and in many cases turned into pure "Ketchup Song" style disdain.) A good example of western vs. eastern design comes in the form of the decision to have Everquest 2 characters redesigned for Asian audiences. I must admit I prefer the new Asian (Final Fantasy-esque) ones. You might also want to check out Kingdom Hearts to see something oh so strange yet utterly brilliant. Also, be sure to check out Samurai Champloo by Shinishiro Watanabe (of Cowboy Beebop fame) for some seriously excellent anime.